Our client who is in MEDICAL SECTOR is looking for a MARKETING OFFICER.

Location is in KIAMBU.

Marketing Officer Requirements and Qualifications

  • Develop and implement marketing plans and projects for new and existing service
  • Manage the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants.
  • Conduct market research and analyze current market condition to determine market requirements for existing and future services.
  • Monitoring and analyzing market trends and study competitors, partners and substitute products and services
  • Expand and develop marketing communication platforms including social media platforms.
  • Determine and manage the marketing budget and deliver marketing activity within agreed budget
  • Maintaining and developing relationships with new and existing clients, developing industry linkages
  • Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.
  • Evaluate, review and report on all marketing activity and results.
  • Identify and map the target customers (corporate & non-corporate).
  • Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
  • Organize CMEs for promotion of the activities and services of the medical departments and specialties.
  • Organize outreach programs with prospective patient communities.
  • Assist in designing, printing brochures, leaflets and other hospital marketing materials.
  • Track leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.

Job description: Marketing Officer

  • Bachelor’s degree in Marketing or equivalent from a recognized institution.
  • 2-4 years working experience in aggressive marketing and sales.
  • Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.
  • Proficiency in Microsoft Office Suite.
  • Digital marketing skills.

Interested candidates should send their CV to jobs@peoplelink.co.ke with the job title as the email subject.

Application deadline: URGENT Only shortlisted shall be contacted