Our client, in the Retail industry is looking for a candidate who is willing to learn and grow to join our team as a Digital Marketer.

Duties and Responsibilities:

  1. Development of brand awareness and online reputation through content management
  2. Identify brand ambassadors, bloggers and influencers to work with for brand awareness, photo shoot and promotions.
  3. SEO (search engine optimization) and generation of inbound traffic through google analytics
  4. Cultivation of leads and sales through Jumia and Website. Ensuring targets have been met.
  5. Manages the company Facebook Twitter and Instagram by ensuring daily interaction and posting of relevant marketing data
  6. Managing the company website by ensuring all the photos posted are up to date and current
  7. Tracking conversion rates and making improvements to the website.
  8. During holidays and special occasions, liaise with the graphic designers to come up with post to be shared by all branches to the Whatsapp groups and social media platform
  9. Device ways of expanding the online sales to other countries through online sales platforms
  10. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  11. Provide excellent customer service to all online clients and obtaining feedback on products
  12. Coordinate with other online marketing platforms such as Jumia and Masoko and find ways of expanding the sales.
  13. Provide customer segmentation reports and ensure follow up in order to convert sales.
  14. Identify events where the company can partner in order to achieve brand awareness

Qualifications and Requirements:

  1. Diploma in marketing, visual communication, Digital Marketing or equivalent
  2. At least 2-3 years of working experience as a digital marketer in a busy company
  3. Proficiency using design software e.g. Corel draw, Adobe photo shop & Adobe illustrator, MS Office Products
  4. Team player who can inspire and positively contribute the company culture
  5. Experience in social media/web Administration desired

Interested candidate should send their CVs to jobs@peoplelink.co.ke with the email subject as Digital Marketer.

Only shortlisted shall be contacted.