Our client who is in Finance sector is looking for a content associate. The location is in Nairobi.


  • Production of interesting and informative blog content
  • Contribution to social media publishing and strategy creation
  • Creating visually informative pieces of content like infographics and how-to guides
  • Research and write white papers and other long form content.
  • Managing, organizing, scheduling, and updating the web content, including text, images, videos, and other web assets
  • Testing websites to check whether the content is optimized for both desktop and mobile.
  • Create and review content before publishing to ensure consistency and compliance with our in-house writing style and content guidelines.
  • Collaborate with colleagues to ensure deliverables are created on time, in line with the agreed-upon publishing schedule.
  • Responsible for creating the content layout, content format, and most importantly, ensure that the content is search engine friendly for all pages on the site.
  • Writing clear and error-free content for a website that reflects the company’s voice.
  • Meeting with clients to understand their message, brand voice and target audience.
  • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved.
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts
  • Collaborating with the team and other stakeholders to brainstorm and develop a variety of marketing materials.
  • Working with clients to edit and modify copy to meet their content expectations.
  • Assist with proactively maintaining website content for all internal brands to ensure the content is up to date.
  • Formatting existing resources to ensure digital content is consistent and effective.
  • Reaching out to all staff members to ensure they update their biography and team pages.
  • Assisting with drafting and delivering email campaigns.
  • Reporting on page results and engagements using digital metrices.
  • Assisting in posting and administering the corporate social media accounts.
  • Drafting copy and responses to social media posts.
  • Manage social media postings and oversee social media accounts’ layouts.
  • Coordinate all SEO activities such as optimizing web content, link building and keyword strategy to increase rankings on all major search networks.
  • Create guidelines to optimize copy and landing pages for search engine marketing.
  • Use analytics to evaluate digital strategies and create reports with recommendations to increase reach and engagement.
  • Measure web traffic and monitor SEO.
  • Stay up to date with trends and changes in social platforms, SEO trends and search engine changes to ensure maximum effectiveness.
  • Facilitate online conversations with customers and respond to queries or escalate accordingly.
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
  • Understand business objectives, unique value proposition, message and audience.
  • Create Blueprint for script based on research and creative vision for effective delivery.
  • Write the narrative script describing in detail the plot, characters, environment, mood and dialogues.
  • Any other tasks assigned by management.





Academic Requirements:

  • Bachelor’s degree in journalism, PR& Advertising, Film or a related field
  • Chartered Institute of Marketers (CIM) certification is an added advantage

Relevant Experience:

  • 1-2 years of experience as a Content Associate or a similar relevant field.

Interested candidates should send their CV to jobs@peoplelink.co.ke with the job title as the email subject.

Only shortlisted shall be contacted